The Weather Channel named last weekend’s Nor’easter, “Nemo.” So far this winter weather season, The Weather Channel has bestowed storms with names like Athena, Caesar, Freyr, Iago, and Kahn.

Many reporters and weather experts continue to roll their eyes at the channel’s storm-naming, just as they did when the plan was announced last November. It’s widely viewed as a marketing ploy, even though some skeptics admit that the names help raise awareness about storms. On Thursday, a National Weather Service spokesman reiterated, “We never have, nor do we have any plans to consider
naming winter storms.”

For the record, the channel’s next names are Orko, Plato and Q. On Friday morning The Weather Channel declared that Orko had been born: it will affect North Dakota, South Dakota, Nebraska and Minnesota this weekend.

http://mediadecoder.blogs.nytimes.com/2013/02/07/a-fish-er-storm-named-nemo/