Ahead of their Monday Night Football showdown against the Packers, the Vikings released a strategic media plan to push for support for their stadium proposal. Below is a release from the team:

Eden Prairie, MN (November 14, 2011) – The Minnesota Vikings will kick off a broader media campaign on the team’s stadium efforts during tonight’s Monday Night Football matchup in Green Bay. Fans watching the Vikings-Packers game on either KARE 11 or ESPN will see television ads based on the team’s stadium advocacy video unveiled on Saturday, November 5.

The Vikings media campaign is designed to drive accurate information on the stadium issue, arm fans and supporters with the facts, and remind everyone what the Vikings mean to Minnesota. Online, radio, print and television advertising elements will be included over the next several weeks, and the team will begin making community stops around the State to discuss the issue.

“This team is followed by over two million Minnesotans every week and is an important piece of the fabric of this State,” said Lester Bagley, Vikings Vice President of Public Affairs and Stadium Development. “We have a great story to tell, and it’s time for us to take the case for a new stadium more directly to the public.”

The team’s :30 and :60 television spots, along with the complete stadium advocacy video and new Arden Hills stadium images, are available for download on the team’s media-only ftp site (instructions attached) in the file titled “New Vikings Stadium.”

Vikings Vice President of Public Affairs and Stadium Development Lester Bagley and Director of Corporate Communications Jeff Anderson will be available in the press box prior to tonight’s game at Lambeau Field to answer questions regarding the team’s media campaign.

:30 Vikings Stadium Ad

http://www.youtube.com/watch?v=imCQC_Yd2Wg

:60 Vikings Stadium Ad
http://www.youtube.com/watch?v=PnQaKCzUyGo

In an email to team supporters, the Minnesota Vikings have drawn on the team's history and traditions to push for a new stadium.

"This team is followed by over two million Minnesotans every week and is an important piece of the State’s fabric,” said Lester Bagley, Vikings Vice President of Public Affairs and Stadium Development. “We have a great story to tell, and it’s time for us to take the case for a new stadium more directly to the public and to arm our fans and supporters with the facts.”

The team's stadium marketing arm, Minnesota Momentum, uploaded a video over the weekend highlighting 50 years of Vikings football. They also plan to aggressively push the stadium message through various media outlets in the coming weeks.

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Vikings Email Release:

This is our team. This is our State. This is our home.

That is the final message of a new stadium video the Vikings launched over the weekend that looks back at the franchise’s 50-year tradition in Minnesota and forward to the new stadium vision.

“This team is followed by over two million Minnesotans every week and is an important piece of the State’s fabric,” said Lester Bagley, Vikings Vice President of Public Affairs and Stadium Development. “We have a great story to tell, and it’s time for us to take the case for a new stadium more directly to the public and to arm our fans and supporters with the facts.”

The video, which has already received over 25,000 views on vikings.com, serves as a kickoff to a broader communications plan designed to provide supporters with accurate facts on the stadium issue, dispel misinformation that currently exists and, most importantly, remind Minnesotans that the Vikings belong in Minnesota. Thousands of fans have shared the link on Facebook and Twitter, while others are placing the video on their YouTube channels. If you have not yet seen the piece, please take a minute to watch now.

Click here to share this video with your family and friends and be entered into a drawing to win an authentic Adrian Peterson autographed jersey or a Christian Ponder autographed football.

Be on the lookout for stadium advertising online, in print and on television as well as future opportunities for you to help spread the word on Twitter and Facebook.

We will continue to keep you updated as the stadium issue moves forward, but please feel free to submit any stadium-related questions or video feedback to minnesotamomentum@vikings.nfl.net. Stay tuned for more ways to make an impact.